Case study — e-commerce · launched Oct 2021
An e-commerce site where users mix their own ingredients and blind-buy the result. Originally launched as L'Apogée, now alenez.com.
The project is an e-commerce site that allows users to mix ingredients and "blind buy" the result — now live at alenez.com. The process takes the user through four steps:
The most challenging part was the ingredient-mixing logic behind the scenes — how to select the best result while keeping a fresh view each time users enter the perfume lab.
Promotion planning with discount conditions was the second problem. After the official launch in Oct 2021, to gain market trust and announce the product to a wider audience, the platform needed variant sale plans: buy X get Y, buy X get discount on Y, catalog discounts and cart discounts.
