Case study — brand, web, Windows software · 2014 to 2017
Brand identity, responsive web and Windows software design for a German 360° photography company — fully remote.
Sadaha is a German company specialized in 360° photography, with services ranging from hardware packages to software solutions. Two main product lines — the Sodua V80 and the mini version — create stunning 360° photographs of any product. After capture, the Coturn software applies complex image-editing magic to remove backgrounds, add watermarks and place hotspots.
Direct consulting and design for the whole brand identity, web design for the hardware, and software design. I worked with engineers, a marketer and a content manager to flesh out the details across platforms.
One main challenge: I couldn't interact with the products in real life, working remotely with the German team. I caught up on gaps in the product flow by learning the product through tutorials and live video demos.
Two years on and off with the Sadaha journey, and the feeling I have with the team is enormous. I got to design for the Windows platform for the first time — and the printed brochures reached hundreds of Sadaha's potential customers, a contribution I'm definitely proud of.
