Influencers platform

Influencer platform

My roles: Product Manager + Product Designer

A platform connecting brands, agencies and KOLs. This case study is about the KOL mobile app: getting influencers signed up and active.

Context

KOL adoption was low

Sign-up was long and, worse, a KOL whose profile didn't match a live campaign saw nothing after registering. A dead end that drove churn.

In their words

"The form is too long."

"If my info doesn't match, I see no campaigns."

"It's complicated."

Discovery

How I gathered feedback

Two channels ran in parallel through every trial campaign: WhatsApp group chats as mini focus groups with the campaign managers, and deep-dive sessions with the BOD around each campaign's progress report.

The core problem

Sign-up asked for ID and tax details upfront: 2m30s at best, 5 to 7 minutes when KOLs had to dig for documents. And one profile mismatch silently hid every campaign, with no signal as to why.

The hidden blocker

KOL data was view-only for admins. When something was wrong, no one on the team could fix it, so campaigns stayed hidden and KOLs quietly dropped off.

Ideation

The bet

Stop making every KOL start from zero. Recognise the ones the team has worked with, auto-fill what we already know, and let admins own that data.

Challenges

Proposing the best onboarding flow for each persona
Data mapping: deciding which fields are primary vs optional
The edge cases when imported data has errors

Visual

Final UI

A shorter KOL sign-up where scanning your ID auto-fills personal details, plus an admin console to bulk-upload and edit KOLs.

Why this way

Get KOLs to value first and collect the rest later, instead of an all-or-nothing form. One ID capture replaces typing name, ID type and number. And put the data that decides what a KOL sees under admin control.

Governance

Edits run through role-based access control (RBAC), so only the right roles touch sensitive KOL data.

App screenshots coming soon

Impact

31 → 3

Fields a returning KOL fills

Admin pre-fills the rest, so they just review and go

~30s

Returning KOL onboarding

Down from 2m30s to 7m before

2m15s

New KOL sign-up

ID scan auto-fills personal details; bank details can be filled later

Live demo

KOL sign-up fields

31fields (original form)

EmailPasswordConfirm passwordFirst nameLast nameDate of birthGenderPhone numberCountryCityAddressPostal codeID typeID numberID front photoID back photoBank nameBank account numberBank account nameTax IDSocial media 1Social media 2Social media 3BioProfile photoSpoken languagesContent categoriesCurrencyPayment methodTerms agreementEmail verification

What I learned

Reduce upfront friction: let people in, and let them finish later.